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Product hunt launch strategy
Product hunt launch strategy




product hunt launch strategy

Ultimately the community upvotes products they like and find useful, so it’s far more important to build something awesome and clearly communicate its value to the world.”ĭuring the lead-up to our Product Hunt launch, we saw several products launch without a professional hunter and still ended up Product of the Day. ‍ According to Product Hunt: “You don’t need to reach out to ‘top hunters’ or influencers to get your product hunted. Quick note: we’re working on a new app, and we’d love for you to give it a try 🤗įinding a hunter to hunt your product on Product Hunt falls into the “optional” category when planning a Product Hunt launch. Once we had formed a bond with a maker, we usually gave them a follow and got a follow back in return (and sometimes connected with them on LinkedIn and Twitter), which came in handy later on (more on that later). Instead, we spent a few hours each week forming meaningful connections with makers-providing thoughtful feedback on products, contributing to conversations, and hosting AMAs in the Discussions section of the site. (In Product Hunt, having followers is beneficial because when you’re listed as a maker and launch a product, they’ll get a notification and hopefully check out and upvote your product on launch day.) Some people approach this in a pretty half-assed way, simply saying “Congrats!” on every product and hoping to get a follow back from makers and commenters.

product hunt launch strategy

We began re-engaging with the community by checking out products, providing feedback, and commenting on discussions daily.

product hunt launch strategy

Caption: That’s me if you want to be buds.






Product hunt launch strategy